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STRAAAVA PREPAID - Campaign for Vip mobile

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animation Advertising Cel Animation vintage frame by frame 2D Animation ILLUSTRATION cartoon characters hand-drawn
Task

Promote new prepaid offer, which provides the best benefits on the market: unlimited on-net minutes and 8 GB for 14 days.
Insight

Except being price-sensitive, our two main target groups have little in common - young dreamers and conservative seniors. But everybody likes catchy, childish poems, with funny rhymes and peculiar characters.
Solution

Make an original poem and create a cartoon-like format with original characters,speaking to a kid in every grown-up. Apart from being funny, rhymes tell the offer details in a fun way, making a hard-sell campaign.
       
  
animation Advertising Cel Animation vintage frame by frame 2D Animation ILLUSTRATION cartoon characters hand-drawn
animation Advertising Cel Animation vintage frame by frame 2D Animation ILLUSTRATION cartoon characters hand-drawn
animation Advertising Cel Animation vintage frame by frame 2D Animation ILLUSTRATION cartoon characters hand-drawn
Agency: LEO BURNETT BELGRADE
PRODUCTION HOUSE: BAS CELIK
AD / ILLUSTRATION / ANIMATION: СУПЕРМАРКЕР
STRAAAVA PREPAID - Campaign for Vip mobile
Published:
Supermarker on Behance's profile

Owner

Supermarker on Behance's profile
Belgrade, Serbia

STRAAAVA PREPAID - Campaign for Vip mobile

Hand-drawn frame by frame 2D animation done for Vip mobile Serbia, by advertising agency Leo Burnett Serbia and production house Bas Celik and Su Read More

Published:

Tools

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives