All of the Fairness, None of the Stickiness

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For Filipinos, fair and nourished skin comes at a terrible price: that greasy, sticky feeling that lotions leave. And this discomfort stays all day, every day. It’s such a hassle, in fact, that many just skip lotion altogether. “Non-sticky” lotions have been appearing on the shelves recently but their cream formulations are still no match for the humid Philippine climate.

Campaign Handle: All of the Fairness, None of the Stickiness.

#NoStickySituations

#NoStickySituations: Office Party