A SAFE PLACE
Refugio (shelter in English) is more than a physical place, is the relationship that is created between a client and his therapist. In this safe space, we are allowed to pause and look at our lives and relationships from a new perspective. The skills of the therapist are important in allowing this relationship to develop
In order to transmit the brand values, a visual system based on abstract shapes was created. The "o" in the logo acts as a metaphor for the idea of shelter, while warm and calm colors communicate that Refugio is a safe space. Refugio is based on the use of systemic therapy, which focuses on the interactions and relationships between the group to help them address any problems and to move on, that is why the abstract shapes are always interacting with each other.
