The Challenge
The brief was to create a brand and product line for a range of CBD products supporting heath and wellbeing surrounding mental health.
The Solution
I created a bold, vibrant and playful design, targeted at a younger audience of 18-25 year
old, interested in health, well-being and body care. The brand aims to signify the support
and benefits around mental health problems that CBD products can have.
Depression, anxiety insomnia and acne are labels that consumers are ashamed or embarrassed off and would not want on products on their shelves in-case of others viewings so a more subtle yet playful design is taken to represent the issues it supports.
Buddies: A Supporting Campaign.
Supporting mental health Buddies will release opportunities for Mini Tester Kits which
include small samples of products to create awareness of mental health. This also allows consumers to try the products and see the good they are doing for themselves, diminishing the controversial views of CBD. A poster campaign will follow with emotive copy and representative imagery of gummy bears to reflect the gummy supplements for consistent branding and mental health awareness.
