Douceur - French cosmetic brand which produces premium skincare solutions. Their main goal is to give your skin full hydration during the day and fresh feel like after the bath. They care about their customers and provide only new nano technological solutions in beauty industry. Douceur's products work at the DNA level of skin cells. They work on deeper level and not only give you beautiful moisturized skin but also fix the cause of the appearance of age-related changes in the skin right from the inside.
Douceur wanted to create strong positioning in the minds of new customers. They wanted to attract women who are already know about nanotechnological solutions but more importantly to intrigue another audience by presenting product in a sophisticated way. Their main goal was to show their main values in branding and create premium look of product to help them worthily compete with their premium competitors' brands.
Brand name "Douceur" from French means tenderness, softness and sweetness. They wanted to show these feelings through every touch point with brand. After we determined their main goals, create brand position statement and define their core brand values we've chosen soft and modern visual language to interpret it to customers.
It was decided to choose light gentle colors close to sun light and milk. Brand color palette are light beige, soft gold, light pink and lots of white space in promo materials. Whole visual language was inspired by art deco movement, minimalism and nature. Combination of these fields create modern but at the same time elegant look. Cold geometrical lines support natural illustration in label design and shapes of the products. Typography also show us combination of old and new age. Strong outlined sans serif fonts complement bold serifs from logo letters. This combination creates whole technological but artistic brand style.