Merce is more than a unified commerce platform. It is an innovative way of thinking about holistic shopping experiences. 

That is why 100% abstract motion design was created, full of symbolic scenes. We were aware that any amendment at the script stage could change almost the entire idea. Therefore, storyboard frames were drawn to help the client understand the abstract story. The harmonization of movement with music was also crucial. We didn't want to create a typical advertisement, 

nor an explainer for that matter. We wanted to depict the vision of the company instead. 

That way, the viewer can immerse himself in the animation through the images and enjoy it.

Art direction: Sławek Wydra