TAROT | Elf&Ranges theMSLAN2018 FW collection
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TheMSLAN是以“MixYourself”为旨的厦门设计师服装品牌，倡导舒适与自我表达同等重要。
从日升月落的循环中获取灵感，我们为theMSLAN2018年秋冬时装周赋予「精灵与游侠」的概念。
以“精灵”与“游侠” 为代表，呈现并探讨不同性格成分在个体中的交织共存。
从日升月落的循环中获取灵感，我们为theMSLAN2018年秋冬时装周赋予「精灵与游侠」的概念。
以“精灵”与“游侠” 为代表，呈现并探讨不同性格成分在个体中的交织共存。
theMSLAN塔罗牌是基于本次时装周主题的延续。从吉普赛人的占卜游戏入手，我们将「精灵与游侠」的创想，从时装周舞台落地到实体门店中。契合成分概念，我们从塔罗牌系统中寻找与“精灵”及“游侠”一样成分明确的角色，通过线条与几何结构的图形创意，一套完整的theMSLAN塔罗牌卡诞生。在塔罗牌的构想之上，我们开发了两款对应精灵与游侠的 定制补给包，即薄雾馆与日落平原。活动装置也由我们的团队操刀设计。以吉普赛流动集市为原型的占卜台，结合主题平面视觉，以一种更加聚焦生活的方式，呈现品牌对成分关系的关注，为人们带来探索自我的全新视角。
TheMSLAN is a fashion brand that believes in “Mix Yourself” and advocates the similar importance between comfort and self-expression. Inspired by the cycle of sun rise and moon fall, we granted TheMSLAN Fashion Week Fall/Winter 2018 the concept of 「Elf&Rangers」 and started the conversation around the personalities of elf and rangers.
TheMSLAN Tarot is a part of the campaign. Starting from the Gypsy’s astrology game to seek the similar characters with clear qualities like elf and rangers, then create a complete TheMSLAN Tarot deck by the creative ideation on lines and geometric structures, and developed two collections as the customized supply crates that are aligned with elf and rangers, i.e. Thin Fog House and Sunset Plain. The campaign props were also designed by our team, the astrology table inspired by Gypsy’s mobile market and combined with 2D visual theme to highlight the focus on the personality of the brand and brings a brand-new point of view on discovering yourself.
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Client theMSLAN
Service content planning / graphic
Service content planning / graphic
Creative Director 蔡仪
Art Director 卡卡
Designer 卡卡 小Q
Copywriter 百合
Art Director 卡卡
Designer 卡卡 小Q
Copywriter 百合
