Moscow Kremlin Museums are visited by thousands of tourists every day. A large area of 27.5 hectares and a high concentration of attractions require the right approach for the storytelling about the territory. And that's why intuitive and simple wayfinding system is required.

DesignDepo developed a typology and visual constants of wayfinding carriers. The task of the ZOLOTOgroup team was to develop further and adapt proposed solutions. The family of wayfinding carriers has been expanded based on an analysis of the movement of visitors throughout the museum.

Credits:

Art Direction: Andrey Trukhan

Project Management: Alexandra Slavnova

Map & Icon Design: Alexander Pivovarov

Graphic Design: Anna Nekrasova

CG: Oleg Mushta

ZOLOTO Group, 2019