The graphic motif, which symbolizes ‘a spring path which SFMI walks along with customers’ was taken from the characters of the Korean word ‘Bom’, meaning ‘spring’. The horizontal stroke symbolizes sustainability and the sharp curve on the right side shows a flexible but upright nature. The graphic motif represents the attitude of SFMI which wants to bring ‘spring’ to the customers’ lives and is also a symbol of ‘a spring path’ on which SFMI walks with customers. All of our 310 brand icons are designed with the same graphic motif to keep consistency in the brand image by including ‘a spring path’. They were designed to be as simple and intuitive as possible so that they are easy to understand.