Design Concept: Joe's Fries logo has been designed as per the modern technology combining the 2 letters in one in the form of Fries.
Color: Colour has a huge role in visual perception, emotion and human behavior. Color can influence reaction and triggers our appetites.
Red:
Psychological Properties: Red is known to stimulate and excite and relates closely to passion and energy.
In relation to food: Enhances the appetite, when we see red we get and energy boost, similarly this happens when we are ready to feast and neurons fire up in the hypothalamus part of the brain. Also known to heighten nerve impulses and increase heart rate.
Psychological Properties: Red is known to stimulate and excite and relates closely to passion and energy.
In relation to food: Enhances the appetite, when we see red we get and energy boost, similarly this happens when we are ready to feast and neurons fire up in the hypothalamus part of the brain. Also known to heighten nerve impulses and increase heart rate.
Deep Yellow:
Psychological Properties: Deep yellow often portrays happiness and can be an uplifting colour. Enthusiasm, optimism and youthfulness are also general associations.
In relation to food: Deep yellow is found in natural foods, which gives off a earthy feel or even the morning sun. If surrounded by the colour customers will eat, talk and spend longer time periods resulting in spending more money — since deep yellow is associated with good value.
Psychological Properties: Deep yellow often portrays happiness and can be an uplifting colour. Enthusiasm, optimism and youthfulness are also general associations.
In relation to food: Deep yellow is found in natural foods, which gives off a earthy feel or even the morning sun. If surrounded by the colour customers will eat, talk and spend longer time periods resulting in spending more money — since deep yellow is associated with good value.
Font: Thillends is a fancy handlettering typeface with a clear style, good mood, and dramatic movement. It is most suitable for restaurant logo as it stimulates all senses which of course has a lot to do with the experience of a restaurant.
