Pride Progress
Launched a global pride campaign. Locations: New York City, Berlin and Mexico City.
We sent 9 inclusive LGBTQIA+ flags to Pride parades around the world with the help of driver-partners, delivery partners and employees. We partnered with local LGBTQIA+ directors from each city in capturing the Pride stories. Their journeys were shared on Uber's global social channels.
Launched a global pride campaign. Locations: New York City, Berlin and Mexico City.
We sent 9 inclusive LGBTQIA+ flags to Pride parades around the world with the help of driver-partners, delivery partners and employees. We partnered with local LGBTQIA+ directors from each city in capturing the Pride stories. Their journeys were shared on Uber's global social channels.
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LAUNCH VIDEO
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MEXICO CITY | Meet Frago and Valentina
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NEW YORK CITY | Meet Markus and Dominique
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BERLIN | Meet Gerord and Karo
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RECAP VIDEO
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BEHIND THE SCENES
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Credits
Creative Agency: &Co (internal Uber Marketing Creative)
Executive Creative Director: Paulie Dery
Group Creative Director: Lauren Moreno
Senior Art Director: Ali Fujii
Art Director: Micael Butial
Senior Copywriter/ACD: Meg Gallagher
Integrated Producer: Joey Jeter
Senior Integrated Producer: Otto Linwood III
Production Company: Sister Studios
CEO: Jason Harris
EP/Managing Director: Sarah DiLeo
Head of Production: JP Mandarino
Directors: Zackary Drucker (NYC), Gabriel Arrahnio (Berlin), David Pablos (Mexico City)
Line Producers: Zac Zimmerman (NYC), Thorsten Hoppenworth (Berlin), Diego Garcia (Mexico City)
DPs: Autumn Eakin (NYC), Jannik Nolte (Berlin), Carolina Costa (Mexico City)
Foreign Service Companies: Sundays Film (Berlin), Romero & Braas (Mexico City)
Editorial: Sister Studios
Editors: Edward Schmidt (NYC), Piet Schmelz (Berlin), Josh Blackman (Mexico City)
Assistant Editor: Jesse Santos
Color: Sister Studios
Colorist: Josh Blackman
Mix: One Union
Engineer: Joaby Deal
