Blackbox is an independent shipping company from the creators of Cards Against Humanity. We needed to publicize this new company, earn press, and gain new clients, so we created a physical Press Kit. 

As Blackbox’s Brand Designer, I pushed to break the structured grid we designed for our identity in order to create a more approachable design. The press kit opens the type-focused brand to illustrations, infographics, and unconventional formatting. It’s easy to understand and gets potential clients excited. Strong production and takeaways convince them to hold on and revisit it.