Motivate A Nation is a campaign to help encourage children and adults to take part in regular physical activity. It uses both social networks, advertising and guerrilla advertising to spread the message. 

 

 

 

 

 

Advertising – Through advertising on websites, bus stops, billboards, side of buses, and 
other advertising spaces.

Guerrilla Advertising – Through using different Guerrilla advertising techniques which are either free or relatively cheap, such as sticker bombing, Reverse graffiti and peep hole adverts. 
Reverse graffiti is a way of putting adverts on walls or pavements for free. It not illegal as you clean a section of wall of pavement and cause no damage. 

The Motivate A Nation brand also has a webpage, this allows the user to create a profile and link it with both their Twitter and Instagram accounts. The user can update their daily physical activity and share it through all the major social network channels. The webpage shows updates from twitter where people have used certain hashtags. It also gives tips from professionals on how to make sport fun as well as training tips from general users. The site also allows you to create physical activity related blogs. 

 

The idea basically really works through people wanting to share every thing with their friends on social networks. Through people seeing posts on social websites they are then motivated to join in or possibly try and beat their friends amount of physical activity. 

Through social networks – All the advertising techniques use hashtags and @mentions which are part of both the Social networking site Twitter and also Instagram. When used they are a way of free advertising and also take people to the motivate a nation Twitter or Instagram page which then take them to the motivate a nation web page.