Organic Calci
1 Litre Milk
A fully independent milk company operating since June 2003, Green Valley Dairies processes organic & non organic milk directly on the farm with the milk being piped straight from the milking shed to the factory providing the consumer with the freshest quality milk available today.
We started working with Green Valley in 2017, redesigning their website to give their presence online a much needed boost. On the back of this work we have continued to work closely with them on related brand work.
In 2019 the company made a bold move to rethink their product packaging beginning with their 1 Litre milk range. Green Valley decided to discontinue their opaque jug-style bottles in favour of a modern clear plastic bottle that fits with the current trend for more of a vintage bottle shape.
The pre-existing product packaging. Replaced in 2019
The Mission
Our brief was to deliver a unique brand and label design that was a modern take on vintage. The client was able to share examples of labels from the early 20th Century many of which featured ornate text and flourishes.
The Outcome
We crafted an identity for Organic Calci that was visually distinctive from competitor brands. We were able to work with the yellow colour that identifies this dairy line as being calcium enriched while creating a unique personality for the brand that referenced the vintage aesthetic the client wanted.
The Impact
Since the product launch there has been a very positive reaction to the re-packaged product and the labelling. Organic Calci sits comfortably with established brands targeting higher income earners.
