As the Lead Designer of this project, I designed both the calendar and the transit shelter ads to promote the division and its courses around Victoria, BC.

Since 2015, UVic Continuing Studies has been conceptualizing their marketing campaigns around the word perspective. The whole thematic is changed every semester, but the word perspective is always in the headline.

This time around, based on the student survey answers we got, I decided to have the calendar cover and the whole advertising campaign (online banners and transit shelter ads) around the same theme; journey.

Making an analogy to the three ways that humans can travel, through land, sky and sea,

I designed three transit shelter ads exploring that idea and connecting it to the perspectives word.

Take a look at the final designs and leave your comment below.

Your feedback is greatly appreciated.

Thank you!