Guava Cay Media

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Guava Cay Media:

A full-service content creation firm based in South Florida, that specializes in media management for various business. 'Guava Cay Media' is a result-driven creation agency which uses data science and analytics to help propel the client business. They target the clients who have a small to medium-sized business that has a weak online presence and non-cohesive branding.

The name 'Guava Cay Media' stems from the origins of the guava fruit. As no two guavas are the same, the clients or target audience also differ to a person to person similar to guavas.
In a world that has become so fast-paced, people like to turn the dial back and slow things down, mimicking the lifestyle of islanders. Thus, we adopted the word 'Cay' into our name.

The branding of the 'Guava Cay Media' was based on the client's thoughts and insights which was then processed and created into reality.

The founder of 'Guava Cay Media' wanted to incorporate the atmosphere of a tropical oasis into all our work. The feeling of the warm sun on our skin and the taste of salt in the air is what he tries to evoke into his customers and as they are based in South Florida, when he visualizes about 'Guava Cay Media' he thinks of the warm, happy, free, spirit, and adventurous vibes.
He wants to approach each client with a unique body of work tailored towards them. He also wants to view the brand in a fun-spirited group of creatives that bring a tropical twist to their content keeping versatility.

I created a fusion of guava, coconut tree, beach vibe, and sea in a subtle way can create an impactful and meaningful design based on its nomenclature and thought of creation.