CLIENT
800-JR-CIGAR Inc. "World's Largest Cigar Store"

OBJECTIVE

Create a second higher end, limited edition line to the popular DaVinci brand.

Use a modern look with structured type and white space to increase the perceived value along with other premium attributes such as embossed gold ink and glass tubes. Integrate some of DaVinci's drawings and hint at other olde world european elements like the faux book binding with secondary text logo on the "spine" of the box.