Réseau Express Métropolitain
The Réseau Express Métropolitain (REM) is a rapid transit system under
construction in the Greater Montreal area around Montreal, Quebec, Canada.
Invited to bid for the out-of-home advertising contract, Astral Media mandated TUX to
realize a communication package that would showcase its innovative vision for the project.
Careful to maximize the efficiency of its displays while minimizing visual pollution in the stations,
Astral's implementation strategy relies on its understanding of users and their daily commute.
Further than eloquently representing the products in-situ, the promotional trailer aims to reproduce
the journey of a worker commuting downtown at dawn and returning home at night.
In addition to Astral's proposition for the bid, the package had to include over 150 annotated technical drawings.
Aiming to turn this constrains into an experience, we created a custom-made binder that unites both elements,
thus insuring how the document is read while allowing the jury to go back and forth easily.
Agency: TUX Creative
Art Direction & Design: Samuel Larocque
Graphic & Technical Design: Guillaume Proteau-Langlois
Director, Photography & Lighting: Benjamin leGentil
Assistant Editing: Yann Ledourner
Modeling & Texturing: Christian Gervais
Client & Project Management: Laurent Guez