É TUDO NOSSO
Content and photography exhibition that happened at Nike's headquarters in São Paulo, Brazil. Through insights given by young residents of Rio de Janeiro communities and teens from downtown São Paulo, we explored and studied the Sneaker and Running Culture, revealing consumer behavior and lifestyle on the streets, where the action takes place. The immersion in the themes came from the research done by Pseudo London, which showed the sensitivity of the characters in the photographs and their narratives. The entire exhibition was inspired by the urban aesthetics, where Brazilian photographers captured the improvisation that comes with the street culture.
Client: Nike
@pharusdesign / pharus.com
