Truly Japanese Campaign
Yokohama Egypt
Yokohama is Japan’s oldest tire manufacturer. It has been known for a legacy of revolutionary ideas and has acquired a reputation for being a true pioneer in the tire industry. It is dedicated to continuously advancing all production and technology processes to deliver the best products that meet the needs of customers around the world at competitive prices.
The Creative Concept
The core of the creative concept is to visually represent Yokohama tires as a Japanese product. In Egypt, The word "Japanese" means quality; the Egyptian consumer trusts any product labeled with "Made In Japan"
Agency: Kijamii
Client: Yokohama Egypt
