Wills Domain is home to the Haunold family, father to son vignerons since 1383. Their heritage is Austrian and they now call Western Australia’s renowned Margaret River wine region home. The first vines were planted in 1985, and 16 years ago the Wills Domain brand was established.
Cuvée D'Elevage refers to the Wills Domain most prodigious sparkling wines. These sparklings form a seperate portfolio. Élevage describes the evolution of a wine, from its raw unfermented state and the journey it makes to its sophisticated, refined end.
L O V E B U B B L E S
The non vintage wines express the concept of 'the bubble of love'. Using two paintings owned by the client by artist, Janine Daddo as inspiration, we nurtured the artworks enriching them with 'Klimt' inspired detailing creating a trio of images each encapsulating that blissful state of love.
The labelling adorns both sides of the bottles. We gave the artworks the hero ground - as the whole front label, diecut into slightly jagged irreverent oval shapes. Still holding import, the 'backs' hold all the typographic information with key colours delineating the three varieties.
V I N T A G E
The Cuvée d'Elevage Vintage 2016 Chardonnay Pinot Noir was recently released. The Estate's most prestigious Sparkling wine. The labelling is more restrained befitting this vintage sparkling wine of its credentials. Housed in a gift box with magnetic closure, its bronzed finish and emboss foil detailing make for a precious statement.
Studio: Harcus Design
Designers: Galima Akhmetzyanova, Annette Harcus
Creative Director: Annette Harcus
Artist: Janine Daddo
Illustrator: Galima Akhmetzyanova
In situ photography: David Griffen, Sharon Graham
Studio Photography: Stephen Clarke
