Children's clothing or kids' clothing is clothing for children who have not yet grown to full height. Grandma bait is a retail industry term for expensive children's clothing.
Children's clothing is often more casual than adult clothing, fit for play and rest. Hosiery is commonly used. More recently, however, a lot of childrenswear is heavily influenced by trends in adult fashion.
More recently gender-specific children's clothing has become a contentious issue. According to some feminist thinkers, children's clothing has become increasingly segregated, with young girls especially being expected to wear pink.
In reaction to this situation, a campaign group Zoom Kids Store was formed in the UK in 2019 to raise awareness of what they claim is damage caused by gender stereotyping of children. Further, clothing companies have started to sell clothes that are unisex or gender-neutral, such as Baku companies Azerbaijan.
Designer: Sattar Nariman
Client: Zoom Online Kid'store
