UNIQUE SELLING POINT WITH GLOBAL IMPACT

A quick case study of SAMSUNG ADDWASH development from Research, Ideation, Concept Development, Proof of Concept, Prototyping to Production.

Developed based on in-depth consumer behavior analysis, Samsung's AddWash feature is the world's first distinctive access door on front-load washing machines that allows users to add items during a wash cycle without opening the main door. Typically, this is not possible in front-loading machines as the door locks once the cycle has begun. By creating a second door that can be opened throughout the washing process, users can intervene at any time to add fabric conditioner, extra cleaning agents or other pieces of laundry.

Project in-collaboration with Samsung Product Innovation Team (SEA)

Samsung AddWash is a world's first in terms of innovation and design. Its design is based on deep consumer insights gathered from across all of Samsung's Southeast Asian markets. It offers a unique design and innovation that enhances the user experience in front-load washers. It is a synthesis of in-depth consumer insights in Southeast Asia and globally, intuitive ergonomics, and thoughtful design that streamlines the assembly and manufacturing process.

Clearly differentiated with a unique selling point, the product has been very well-received in South Korea since its launch 2016.