Perfect Fitness has been a well known name in the fitness industry for many years, but their "as seen on TV" website needed a complete refresh. The digital designer and I worked together to create the updated brand feel for the website. Messaging and tone had to appeal to the everyday person, the individual who exercises at home, and those who squeeze in a quick workout whenever they have time. 

For this project, I was responsible for keyword research and content mapping, creating optimized category and product copy, and header and sub-header text.

View the complete site here.