JP Private Cellar Brand Identity
JP Private Cellar is a concept identity for an independent wine cellar.
The linear motif in the packaging design plays on the idea that each blend is as unique as a fingerprint. The monogram for this brand identity JP, characterizes the initials of a hard-working Italian. This idea of heritage is embodied by carefully selecting the font Bodoni, one of the first modern typographic fonts of Italian designer Giambattista Bodoni.
Project Summary: Logo Design, Identity Concept Design
Collateral: Branded Wine Label, Packaging Design
Software: Adobe Photoshop, Adobe Indesign, Adobe Illustrator
Role: Graphic designer, Creative Director
Year: 2019
