Let Your Eyes Live!
Bailey Nelson
Bailey Nelson are renowned for their stylish, affordable glasses, but not many people know that they offer full-service optometry in every store. We had an opportunity to talk to our youthful customer base about the importance of eye health, particularly in Australia and New Zealand where the harsh sunlight can expose our eyes to intense UV light.
But how do you express the importance of taking care of your eyes when it’s low on everyone’s priority list? We see our dentists and doctors on a regular basis, but not many people know that our eyes are the window to our health, and we often only book an eye test when things get visibly worse.
How do you do this without falling into a world of jargon, technical diagrams and clinical terminology?
Our solution was to bring to life a simple message; if you look after your eyes, you can keep doing the things you love. We wanted to illustrate a colourful and interesting world, you know, the one that we see when life is good and we're doing what we're passionate about.
We collaborated with Melbourne-based illustrator Zac Fay to bring to life that world in his unique and left-of-centre style.
He helped us develop content that spoke to the multitude of eye health issues and symptoms you might experience, as well as the services and technology we use to diagnose and prevent eye health issues. The challenge was illustrating these intangible and often difficult to understand concepts in a way that was friendly, easy to understand and ultimately different from the rest of the optometry world.
But how do you express the importance of taking care of your eyes when it’s low on everyone’s priority list? We see our dentists and doctors on a regular basis, but not many people know that our eyes are the window to our health, and we often only book an eye test when things get visibly worse.
How do you do this without falling into a world of jargon, technical diagrams and clinical terminology?
Our solution was to bring to life a simple message; if you look after your eyes, you can keep doing the things you love. We wanted to illustrate a colourful and interesting world, you know, the one that we see when life is good and we're doing what we're passionate about.
We collaborated with Melbourne-based illustrator Zac Fay to bring to life that world in his unique and left-of-centre style.
He helped us develop content that spoke to the multitude of eye health issues and symptoms you might experience, as well as the services and technology we use to diagnose and prevent eye health issues. The challenge was illustrating these intangible and often difficult to understand concepts in a way that was friendly, easy to understand and ultimately different from the rest of the optometry world.
The content was designed to live on social media, digital advertising, the Bailey Nelson website and in printed collateral in stores, so that optometrists could give their patients easy to digest, memorable information about their eyes.
