Ecológico? Não desta forma.
Campaign against the usage of animal skin on mass products.
The idea is to create a bond between user and each campaign object.
By touching and interacting with them, users will discover the consequences of taking skin from any animal.
Posters
When you take a square from the poster, just take a photo to the QrCode and try to make the Origami... it´s impossible.
Flyer
By unfolding it, you will be able to see what hapened to the raccoon due to skin removal.
Lodgment/ Instalation
This piece have the purpose of informing users of the animal cruelty in they daily objects.
Website
To have a wider reach, this website have been created so any person could have a look and know how animals are treated.
TeddyBear
To pay this campaign, this lovely teddybears were set at commercial places, to raise some funds.
Hope You Enjoy it!
