ARGO Yacht Group
結合技術、資源和服務優勢的亞果遊艇集團，以希臘神話中尋找金羊毛的船隻”ARGO”為名，創辦台灣頂級遊艇休閒事業，提供相關設備租賃買賣與管理、私人會所與碼頭營運、頂級社交平台建置、海洋教育等服務。ADC以象徵海洋的深藍色、低調奢華的古銅金，定調成熟內斂、頂級尊榮的品牌特性，藉由不同的客戶接觸點所使用的媒介，傳遞品牌核心價值，為客戶建立既沈穩又鮮明的品牌形象。
Argo Yacht Club, with its strengths in technology, resource, and services, established luxury yachting and leisure businesses. Naming after the ship “Argonauts” navigating for the golden fleece in Greek mythology, the club is specialized in yacht trading and management, club and pier operation, premium social platform planning, and marine education. Navy color represents the ocean, while solid brass color means settled and luxury, both bring the brand characteristics as sophisticated and restrained, yet elite and preeminent. The design is aimed to deliver the core value throughout dynamic customer touchpoint to establish a rigid and predominant brand identity.
CL:ARGO Yacht Group 亞果遊艇集團
CD: Marco
Designer: Mandy
PM: Terri
