Monk Says Superfoods is a company that produces functional beverages that help make the world a bit more productive. They solve modern lifestyle problems using Indian Superfoods. All the ingredients are clinically proven and mentioned in Ayurveda.
The task was to develop an identity and packaging design using a Monk masсot. The style should be balanced and appear to be neither too fun nor too serious.
For every drink we created a witty illustration with the Monk doing various things and yet staying calm, positive, and self-ironic. Strong and bold typography balances the funny spirit of illustrations, open and bright colours make the line modern and catchy.