Client: Hunt and Gather PH
Agency: Game Changer
Role: Graphic designer
Output: Branding
Year: 2016
About the Project
Hunt & Gather is the Philippines’ ultimate resource for nutrition and fitness lifestyles. The brand was created by TJ Sulit as a passion project and was later on developed by Game Changer for social media in 2016.
Design Concept
Open-ended, rectangular shapes enclosing the typography represent the words ‘Hunt’ and ‘Gather.’ The ‘Hunt’ aspect is represented by a primitive box trap while ‘Gather’ is represented by an opened bin to signify the act of gathering and collecting. The box and segmented line elements are utilized all throughout the branding collaterals with the line element being used to create line art icons for the fitness and diet programs.
