James Leow's profile

Brands, Dusk till Dawn

BRANDS: DUSK TILL DAWN
We were tasked to repackage a significant item of interaction within our morning routines that would allow the interaction to be more convenient and user friendly.

This packaging piece was done for the Brands, Essence of Chicken beverage. This piece of work consist of two packaging, one is the exterior packaging box which contains two bottles with their caps packaged which is the second packaging. The purpose of this packaging is to target youths and give out the message that Brands essence of chicken will give youths the focus they need from Dusk till Dawn. Furthermore the packaging of the bottle caps provides consumer convenience when heating up they beverage in hot water.

This piece of work challenges our ability to repackage an item that we interact with in the morning so ask to provide convenience or solve a problem.
This work challenged me to find the right balance between the technicality as well as the visual design aspect of the package.
This artwork is fully illustration vector based whereby everything was illustrated on Ai.

PROCESSES AND DRAFTS
Brands, Dusk till Dawn
Published:

Brands, Dusk till Dawn

Published: