Project IOF Under Armour Europe
Year Season 2019-2020
Location England, France, Germany, Netherlands, Russia
IOF is the launch of all the new jerseys in football and rugby. IOF this year composed of AZ, St.Pauli FC, Southampton FC, Wasps, Lokomotiv Moscow and ASM Rugby. The project was to show the love and pride of wearing the jersey and also the history of the club. This was seen through the supporters, stadium and the location in the city. After 2 months of traveling around Europe to meet the players, interact with fans and discover the history of the club, the graphics speak for themselves.
Client : Under Armour
Creative Direction : Nerea Palacios
Junior Art Director : Thomas Dylewski
Photographer : Lucho Vidales
Assistant Photographer : Pol Acena
Collage Artist : Tom De Regt & Nathan Lewis
Video Director : Jelle Kuldsom
Video Assistant : Robin Anaya & Chris Steers
Stylist : Marloes Hogenkamp & Georgina Santiago
Product Manager : Bianca De Ruyter
Assistant Graphic Designer : Fiona Lamont
Retouching : Michael Ramhardter
Producer : Dean Young
Assistant Producer : Rachel Roometua & Silvia Vega Lorenzo
Thank you to everyone involved.
Under Armour Europe (EMEA)
The Club - AZ Alkmaar, ASM Clermont, Lokomotiv Moscow, Southampton FC, WASPS, St-Pauli FC
Commercial use.
