KNUCKLES - REALITY PUNCHES
This was a uni project where we had to create a viral campaign for a new Netflix show. There were going to be 12 episodes as the number of rounds and we had to create teasers, announcement posts, and a launch post.
The teasers were going to be 12 and each one focused on the main character of the episode. Since the target was both boxing fans and people that just wanted a great story I decided to always put the boxing part but also showing what is going on before the fight.
Teaser one:
The announcement posts were going to show both the fighting part and the "objects" that will remind people of boxing. I used facebook, instagram, and poster around the city to promote the show. With instagram I decided to create a mosaic and divide the poster into 9 different pictures and to create more hype I put a "hidden" teaser every 3 pictures.
Facebook posts:
Instagram:
Original posters around the city:
For the launch posts I posted a trailer. The audience will see a black screen and hear a crowd screaming and then they will hear the boxing bell and that's when they will find out that knuckles is finally on streaming. For the social media, I used the same concept of the announcement posts and I used facebook and instagram. The bio changed with the call to action "Put yourself into the ring."
Launch Trailer:
Facebook:
Instagram:
Thanks for watching!
