Case Video
Translation:“Pleasure & Pain” Li-Ning #CuppingMyCreed
Translation:“I Heart Pain” Li-Ning #CuppingMyCreed
Translation:“More Pain More Gain” Li-Ning #CuppingMyCreed
Translation:“Addicted to Pain” Li-Ning #CuppingMyCreed
#拔罐宣言
背景
拔罐是中国3000年古老而神秘的医术，它能够很好地舒缓治疗运动伤痛，受到中外运动员和运动爱好者的欢迎，李宁在这个现象里看到独特的传播机会。
创意
我们利用3D打印技术，设计史上首款文字型火罐，邀请运动员接受拔罐治疗，不仅舒缓伤痛更用身体表达态度，让拔罐印记变成一个个有意义的文字，让运动员的身体成为表达运动态度的载体。
结果
#拔罐宣言#在线上和线下获得惊人曝光率，视频播放量3千万次，在微博与微信引发1亿多次转发和讨论。
Chief Creative Officer, Ogilvy North Asia Reed Collins
Group Executive Creative Director Thomas Zhu
Creative Director Zoe Zhao
Creative Group Head Nyah Sun
Senior Art Director Frank Zhang
Senior Copywriter Emily Liu
Senior Copywriter Sony Chang
Typeface Deisgner Hua Tian
Art Director Iwin Sun
President, Shanghai, The Ogilvy Group Yong Yuan
Group Managing Director Ella Chan
Associate Account Director Nicole Yuan
TV Producer Chris Lu
Director Ning Zhou
Photographyer E Henry
Photographyer Deserts He
Retoucher Junhao Liu
Retoucher Nanfei Wang
