Art Direction / Editorial Design / Branding / Interactive Spacial Design / Transmedia
HARD Music Festival
This is a project for creating a new visual identity for Hard Music Festival at ArtCenter College of Design.
HARD Music Festival is the largest and most varied venue for enjoying electronic music in Los Angeles.
The multi-day event offers a broad mix of stages showcasing many types of electronic music.
You can explore this new brand identity which is dynamic, musical and spatial. The graphic animation and
colors are controlled by a music and sound input and are in this way responsive to the always changing festival environment.
Instructor:
Brad Bartlett
Miles Mazzie
Ivan Cruz
Brad Bartlett
Miles Mazzie
Ivan Cruz
Featured:
ArtCenter College of Design Main Gallery at Hillside
Creative Communication Awards: Winner in Brand design / Branding
