After Trump was elected, we had to do something. We created a series of pins to support all the parts of American life that have been threatened.
With Trump as our president, the safety and rights of women, people of color, the LGBTQ community and refugee communities are in jeopardy. Hate crimes have mounted since Trump's election. Planned Parenthood and safe abortion access are under threat. Climate change, which Trump and his appointed EPA leader denies, could take a serious toll on our planet lasting much longer than his time in office.
We want everyone to wear their heart (and politics) on their sleeves, so merchandise is priced low and the project is not-for-profit.
We donated our first round of proceeds to Amnesty International's #AmericaIBelieveIn. With this new batch of pins, we will be donating all proceeds to Planned Parenthood, the NAACP Legal Defense Fund, ACLU, International Refugee Assistance Project, the Mexican American Legal Defense and Education Fund and the Trevor Project. Now, more than ever, we have to resist Trump's racism, misogyny, xenophobia and homophobia from becoming the new normal. We need to stand up for tolerance, equality and unity.
Visit our Case Study for more information.
Agency/Studio: Sagmeister & Walsh, 2017 Creative/Art Direction: Jessica Walsh Design: Felipe Rocha, Jessica Walsh, Daniel Brokstad, Ange Iannarelli, Yu Chen, Kim Corti, Harry Butt, Emily Frank, James Lunn, Timothy Goodman Contributing Artist Pins: Adam J Kurtz, Brian Rea, France Francois, Giulia Zoavo, H.Y.T. Studio, Jan Buchczik, Jean Jullien, Jing Wei, Jon Contino, Juliette Mallet, Matteo Giuseppe Pani, Mike Perry, Olimpia Zagnoli, Paola Saliby, RoandCo Studio, Timothy Goodman, Virginia Zamora, Vittorio Perotti, Will Bryant, Ward Sutton, Zipeng Zhu Website Development: Gisle Nes Production: Molly Brunk, Jessica Walsh, Emily Frank, Olivia Hamilton Photography: Aron Filkey
