RioMar Recife invited us to create a series of content to promote Christmas in its shopping mall. Starting from scratch, we created Nina and Noel, a duo who stars in the whole campaign in a fun, original and ludic way. Throughout December, we delivered lots of short animated content to be released through RioMar's social media, creating a narrative approach to keep audiences connected. Nina and Noel were a great success and continue to star in RioMar's new campaigns. Below are some of the content we have created so far.
Besides Nina and Noel, we developed a 3D version of Marina, the virtual host of RioMar.
Director: Cássio Braga
Client manager: Mariene Braga and Cristiana Frank
Producers: Vinicius Klein and Lívia Gregory
Art Direction: Cássio Braga, Felipe Capra and Bruno Closs
Scripts: Cássio Braga and Ricardo Soletti
Concept Art and Storyboards: Felipe Capra and Rodrigo Merched
3D Artists: Ismael Ramos (Lead), Fagner Nogueira, Luan Pinto, Matheus Alves, Daíze Cena and Maurício Machado
Animation: Marcelo Vaz (Supervisor), Felipe Almeida and Rogério Brito
Rigging: Danilo Pinheiro
Lookdev: Ismael Ramos, Luan Pinto and Marcelo Vaz
Post Production: Marcelo Vaz, Aline Freitas, Rafael Pagini and Daniel Zimmer
Sound Design: Radioativa
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