CAP is a tough, no-nonsense non-profit security company that believes in eradicating crime completely in Johannesburg, South Africa. As a non-profit company, every cent of their contributions go back into finding ways to reduce and eradicate crime. Their officers on the ground are laser-focused on this task. They're tough. They've seen the worst of criminal behaviour in South Africa and they need to be intimidating when they're on the streets. But they're also people, just like us.
Every year, we ask the local community to contribute to the officer's year-end bonus. We needed to appeal to the community and show them the soft side of the officers, as well as their passion to protect. We decided to give the officers the limelight in the appeal, and let their ask become music to the ears of the community.
Every year, we ask the local community to contribute to the officer's year-end bonus. We needed to appeal to the community and show them the soft side of the officers, as well as their passion to protect. We decided to give the officers the limelight in the appeal, and let their ask become music to the ears of the community.
Campaign Teaser Video
Enlisting the help of the officers – who performed a rendition of "Ain't No Mountain High Enough" – CAP let the community know that no matter where they spent their December holidays, CAP would ensure that their homes, families and loved ones would be protected, no matter what, as they are all year round.
Campaign Video
Behind the scenes footage
Made at Mama
Produced, Arranged and Mixed by
Matt Klawansky
Guitars and Bass by
Matt Klawansky
Drums by
Isaac Klawansky
Vocal Training by
Tebogo Moloto and Matt Klawansky
Director and Editor
Tetelo Nhlapo
Camera Operator
Katulo Hadebe
Copywriters
Gila Shapiro, Nic Rossi
Creative Directors
Nic Rossi, Mishka Naidoo
Executive Creative Director
Laurence Horwitz
Recorded at Jazz Worx Studios
