What will the interpreters and languages of the future be?
The answer goes through three forms of experience: the word, writing, technology.
The answer goes through three forms of experience: the word, writing, technology.
The campaign for the Università di Mediazione Linguistica of Perugia, devotes strong attention to the "word". The "word" is a guide and a digital tool, it is the pillar of our society and culture and therefore innovation and the future.
The claim is easy to understand, distinctive and anticipatory of the student's characteristics and allows to play on many evocative and emotional levels.
Client: Università di Mediazione Linguistica Perugia
The claim 'La mia parola con la tua (My word with yours)' embraces themes like openess, travel and discovery. Simple to pronounce and memorable. It draws its inspiration from the common language, intentionally come used to recreate a common meaning, to return emphasis, giving it a new meaning.
The enrollment campaign was launched to the social media with aimed at avoiding a formal and referential tone, typical of university institutions.
