Pair Up is a coaching and workshop service provided by Ausenda Oliveira. Her motivation is to inspire people who want to get out of their comfort zone to plan and take action to achieve results. 

The name Pair Up comes from the idea that we should develop both the rational and creative sides of our brains, and the two should complement each other. 
This concept inspired not only the naming, but also the typeface created for this identity: all the letters of the alphabet are a combination of two separate elements that work together. Also, to symbolise each side, we chose two geometric shapes: the triangle (for the rational side) and the circle (for the creative side).