To launch German discounter Lidl’s collaboration with "Top Model" Heidi Klum,we created a fully integrated campaign roll-out for 28 countries, the idea was to bring the supermarket and fashion world together under the name of their first collection "Heidi and the City", being Heidi the link in to the fashion world by making everyone´s Wow
Client: Lidl Stiftung & Co. KG
Agency: DDB Berlin GmbH
Creative Director:Caroline Beckert
Senior AD: Lilli Langenheim
Copys: Tina Uhlemann, Lilli O.
Art Directors: Julia Rebentisch, Sara Vera Lecaro
Account: David Barton
TV Producer: Jürgen Joppen
Print Producer: Kimberly Bianchi
Photography/Direction: Rankin
Production/Postproduction: Rankin Photography Ltd
Production Design: Brandon Mendez
