Chewing gums are often stereotyped as a product to be used by the youth. However in order to defy this norm, this design initiative aims to make chewing gums available to the older generation. Keeping the coolness of the product alive by enhancing the packaging to fit in with the existing chewing gum brands, it is also carefully designed to cater to the target audience. All of this is achieved with highlighting the health benefits of the product.
Going by the definition, Vintage means ‘the time that something of quality was produced’. The use of this word as the brand name implies the quality of the product holding true to its time of today while being targeted at the audience since back in the day.
Chewing gums created with natural sweeteners and flavours like lemon, papaya and pomegranate not only taste good but also benefit the health! The design has been brought alive with a blend of bright contrasting colours and fine yet quirky illustrations.
Lemon can boost your body energy and mood. It also helps in indigestion and weight loss.
A perfect chew for after a sumptuous meal!
Papaya helps greatly with the digestive system and also improves immunity along with heart health.
A perfect chew for after a sumptuous meal!
Pomegranate monitors blood circulation while it also improves memory and concentration.
While the design is bright and quirky, the packaging has been kept simple and handy. This can be easily accessed and carried around by the target audience.
