The Bloom festival was first launched in 2006 to promote horticulture and to showcase amateur garden design. Since then, the event has grown to include a variety of stalls, workshops and entertainment. The Bord Bia food village features quality assured Irish food and beverages as well as demos by top Irish chefs. There is an extensive floral and plant nursery, workshops on Irish fruit and vegetable production, craft stands, a playground and a farmyard created in conjunction with Agri Aware.
To celebrate the 10th year of Bloom, Bord Bia wanted to create an interactive exhibition space to promote and showcase the Origin Green sustainability programme. Origin Green is an initiative created by Bord Bia that has helped thousands of farmers, fisherman and food producers to make real changes in sustainable production. By 2050 the world's population will have grown by 2.5 billion and it will face the challenge of feeding its people with much greater pressure on land, water and resources. Origin Green is the first programme of its kind in the world.
As a team we needed to develop a dynamic space and an energetic visual language to demonstrate who Origin Green are and what they do, while inviting visitors to learn about sustainability and the future of food production through a series of interactive installations and activities.
Tactile surfaces, interactive structures, games and digital media were integrated with bold, colourful forms, typography and infographics. The marquee was designed so that it could be opened or closed depending on the weather. Every aspect of the space was designed with a broad-ranging audience in mind.
