BOXX is a vibrant and unique street food brand developed by myself and Yvonne Keogh as part of KSG's high quality food offers. The brand needed to be bold, youthful and flexible. KSG wanted BOXX to be adaptable so that it would work well as a permanent food outlet, a pop-up food stand or as a mobile food truck. BOXX Street Food is distinctive in that it provides a variety of different street food dishes.
While creating the logo and brand identity we drew inspiration from NYC food trucks, Mexican hand-painted signs, German Beirgarten furniture and street art. We created a simple, bold logo. The combination of vivid colours, black and white photography and unrefined materials, such as concrete and brick, visually capture the culture and experience of street food dining.
Exhibit Design
Client: KSG
Yvonne Keogh, Art Direction & Brand Identity
Rosanne Lancaster, Brand Identity & Production
