Saveurs de la Réunion is a French caterer specialising in Creole cuisine from Reunion Island. For its communication strategy as well as the realization of its branding they decided to use BIS Studio Graphique. This visual identity was created in order to develop an image of Réunion Island that would be different from what has been done on this theme up to now. We wanted to be innovative and avoid clichés or recurring images frequently used by other companies. Hence, this project encapsulates our desire to go to the next level and make something never seen before. To succeed in this move up the range while remaining within the theme, we were inspired by the island's culture (rum, sugar cane, dodo etc.). We have removed all these elements from Reunion Island culture to create a simple and graphic system (...). -- 2019 - BIS Studio Graphique.

Published: July 29, 2019