Dey Insurance | Safedriving Campaign

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According to researches, using cellphones while driving, increases the risk of car accidents by up to 4 times. Some drivers check their cellphones, make a phone call or text while driving.

The danger of getting in a car accident while using cellphone is the core idea of this advertising. In fact, in this advertising we see the Texts like "be home soon" and " be there in a minute" have been crashed and never been sended.

Artworks

Main slogan of this campaign would be "To Arrive"

Details

The campaign is implemented in tourist areas and suburban trails

Behind the scenes

We did a comprehensive visual study and made samples using paper

Dey Insurance | Safedriving Campaign
Client: Dey Insurance
Agency: Maat Advertising Agency
Studio Manager: Sajjad Abdollahi
Art Director: Hosein Akbari
Creative Idea Team: Hosein Ebrahimi, Hosein Akbari, Mohammad Jozi
Graphic Designer: Hosein Akbari, Mohammad Jozi
3D Artisit: Hosein Ebrahimi
Slogan CopyWriter: Ara Gharakhanian
Account Manager: Sara Shabzendedar, Maziar Basiti