Gwiazda Morza Resort SPA & SPORT is a leisure complex located in Władysławowo, next to the sea, offering a wide range of possibilities for active recreation. Nature, stylish architecture, 3 high-class restaurants and a wide range of sports and wellness activities make it an perfect place for active rest and deep relaxation.
In order to reach new target group with new offer, the Resort decided on a comprehensive rebranding and sales campaign. Our task was complex and covered a number of areas: from designing a new logo and key visual, through art direction, creations dedicated to social media, to setting the opening event.
We have started work by identifying the main brand values. Harmony of spirit and body, vitality, health and comfort have set the framework for our design. In addition to the new logo, we have created complete projects for image and sales campaigns, as well as new layouts for all printed materials intended for hotel guests.