A poster designed for the Traditional Culture Poster Design exhibition and was awarded the "Excellent Best Picture". The exhibition is a collaboration between seven Universities and Design Institutions from around the region, initiated and organised by Nagoya University of Arts and Sciences, Japan.
The brief was to create a poster that speaks the local traditional culture, and I chose to focus on the local Hungry Ghost Festival.
In Singapore, the Taoist Chinese believe that the "Gates of Hell" open in the seventh lunar month (usually the month of August) and the local would pay their respects to the dead with food and joss sticks as offerings. Joss paper would also be burnt during the festival as monetary offerings. Getai performances would be held throughout the month to serve as "entertainment" for the roaming spirits.
Today, the Chinese lunar calendar is still used to determine the beginning of the festival, thus it is used to depict the traditional element of this local culture. The date on the poster also shows the fifteenth day of the seventh lunar month, the day of the opening of the Hell Gates.
