The statistics from over a decade-long still underway journey of on-demand industry reveal that food delivery businesses are more likely to turn up into startup unicorns. Grubhub, DoorDash, Postmates, Uber Eats, and Instacart among others are some of the unicorns in the US alone. On-demand food delivery is one of the models which are making significant progress in developing countries too.
However, the number of entrepreneurs trying their skills in food delivery business is way too high. Thus, the industry presents intense competition with multiple players vying for market share. The study of various successful food delivery startups highlights the fact that innovation and breadth in the business model increase the success probability.
