Overview
Sweep is a powerful AI & AR shopping app. As a shopper, it’s a pain overpaying and researching for a product. I was always frustrated that there was no single destination or solution that provided all i needed where and while shopping.
I decided to solve this problem and created Sweep app with my team. Sweep helps shoppers save time and money. Using a price history tool, an AR deal finder and personalised feeds, shoppers can find the best price and shops nearby or online.
I decided to solve this problem and created Sweep app with my team. Sweep helps shoppers save time and money. Using a price history tool, an AR deal finder and personalised feeds, shoppers can find the best price and shops nearby or online.
Partnering with Afterpay, Sweep helped retailers increase sales & build loyalty.
As a result, Sweep is the finalist for the Best Shopping Innovation in the 2019 Finder Awards.
As a result, Sweep is the finalist for the Best Shopping Innovation in the 2019 Finder Awards.
Role
Co-Creator | Head of Design & UX
What is Sweep?
Sweep helps shoppers save time and money.
Sweep takes the hard work out of finding the best price and shops. Using personalised feeds, an AR deal finder and a price history tool, shoppers can discover products and retailers nearby or online.
Sweep helps retailers increase sales and build loyalty.
How? By putting the right offer in from of the right shopper at the right time, and linking them to the retailer.
Sweep identifies when to connect and when NOT to connect - by always working for the consumer, we can deliver more sales to retailers.
Problem
Shoppers
Time poor and want to save money. It’s hard to do both
Retailer offers don’t line up with when shoppers want to buy
Don’t always trust sale prices or marketing
Want rewards for loyalty
Retailers
Need to reach more customers ready to buy
Get more customer insights
Want to drive traffic instore
Find new ways to engage shoppers
Want to increase consumer brand loyalty
Product-Market Fit Strategy
Market
1. Pre-Market Research
Retail market Size
Source: Statista, Australia Post, Forbes, Brain & Company
Market
2. Underserved Needs
"The best products address users' pain and then selling a solution to their pain."
-Subin Park
-Subin Park
User Testing & Interview
Solution
See all products in one place
See offers nearby
Price history and alerts
Builds a trusted community of shoppers
Personal recommendations and reviews
Product
3. Value Proposition
A shopping platform to link shoppers & retailers with the right deal at the right time
Competitor analysis
Product
4. Feature Set (MVP & Roadmap)
Product
5. UX
Ideate and validate
Final solution
App Store Ratings & User Reviews
Press
Award
Acquire & Retain
- Partner referrals to build initial user base
- Backed by SEO, social and viral mechanisms to build organic traffic before profitability
- Once liquidity is reached within a vertical, drive growth with paid acquisition such as above-the-line-marketing
- Best deals, best location, best info - shareable content for social media
- All users rewarded for buying and sharing – cashback, unique experiences, unlock exclusive features
- Top users rewarded for driving usage and new users
